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Jeffy says, “I am confused as to what they actually think tweens and teens should use, and it seems like they do not really know likely because this was a brand created for adults that they are trying to retrofit to a younger audience.” “This was a brand created for adults that they are trying to retrofit to a younger audience.” In an FAQ page on its website, Drunk Elephant instructs that its products are safe for all ages, but points out that, “as a general rule, acids are intended for those 13 years and older.” Sukari Babyfacial 25% AHA + 2% BHA Mask) and sunscreen (Umbra Sheer Physical Daily Defense SPF 30). Framboos Glycolic Night Serum) and moisturizer (Protini Polypeptide Cream or Virgin Marula Luxury Face Oil) before applying a spot solution (T.L.C. 9 Jelly Cleanser was recommended), leave-on AHA/BHA exfoliant (T.L.C. 20, 2020, the brand posted on Instagram that, when it comes to a skincare routine, “you’re never too young!” Back then, it advised teens and tweens to start with a mild cleanser (Beste No. In addition, Jeffy notes that Drunk Elephant is sending kids and parents mixed messages about the products in its assortment kids should use.

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Nonetheless, expressing concern about Drunk Elephant’s recommendations, she says, “While they are avoiding recommending their products with acids and retinol, many of these products still address more mature skin issues and are likely to be heavy for tween and teen skin.” Great job for helping guide those teens, tweens and parents of those in the right direction.”ĭermatologist Brooke Jeffy, founder of teen and tween skincare brand Btwn whose TikTok videos delving into the controversy over kids using Drunk Elephant have gone viral, commends brands for directing kids toward age-appropriate products. A commenter with the handle christine.anzolaa wrote, “My cousin loves skincare but her mom doesent let her because she thinks it’s bad! I’ll definitely show her this.” Another with the handle jessl423 chimed in, “Good skincare should be practiced at every age! While powerful ingredients are not necessary at certain ages, taking care of your skin is important. DE cashing in on Christmas at the expense of your children’s skin.”īut the post garnered positive responses, too, from followers interested in getting correct products for teens and tweens. Be honest and tell these parents that there is NO NEED for children to have a skincare routine. For example, Kezia Miskell-Reid, a facialist posting with the handle inthelineofbeauty, wrote, “Absolute shit show from a skincare brand encouraging this for children. The post, which had drawn 536 comments and 23,000 likes as of Sunday night, received a loud chorus of negative responses from detractors. Seemingly responded to the criticism, in an Instagram post on Friday, founding partner and chief creative officer Tiffany Masterson said, “Many of our products are designed for all skin, including kids and tweens.”Īlthough Drunk Elephant didn’t identify any inspiration for the Friday post, it comes as the brand has stoked a fierce debate over kids buying potentially harsh skincare products formulated for older consumers and amassing elaborate, steep skincare regimens. Drunk Elephant has faced criticism over young kids using its products.

That’s just one routine out of many we can create for this age range.” Combined, the five products in the routine are priced at $186. In the morning, apply a drop or two of Virgin Marula Oil or Lala again, followed by Umbra Sheer. 9 Jelly Cleanser, Virgin Marula Oil and Umbra Sheer Physical Daily Defense SPF 30.įor teens and tweens, Masterson also imparted that Drunk Elephant “created a simple routine that doesn’t require many products: In the evening, cleanse with Beste and follow with a few drops of Virgin Marula Oil or 1 pump of Lala Retro for balance and moisture. In an Instagram post uploaded Friday on its account, the brand asked, “Can kids & tweens use Drunk Elephant?” Founding partner and chief creative officer Tiffany Masterson, whose initials are on the post, answered the question with a resounding, “Yes!” However, she cautioned that teens and tweens should “stay away from our more potent products that include acids and retinols-their skin does not need these ingredients quite yet,” and proceeded to list products she deems safe for teen and tween use such as F-Balm Electrolyte Waterfacial, Lala Retro Whipped Cream, Beste No. Drunk Elephant is going on the offensive amid criticism that young kids are inappropriately using its products.